15 years’ experience of insight and reputation management.

Moving from ‘victim’ to ‘survivor’ changes lives and raises millions.

While at Stroke Association, Patrick launched the ‘Life After Stroke’ campaign. He led a team that engaged 2,000 stroke survivors and carers to find out what they needed to get ‘back to life’ after stroke.

This led to three reports that delivered high-profile changes, such as moving Stroke Association into the Top 50 of the ‘Charity Brand Index’, establishing new guidelines for the treatment of childhood stroke, securing a £1 million NHS above-the-line advertising spend (to highlight the dangers of mini-stroke), changing the Care Act 2014, raising over £800,000 in income, bringing in 20,000 new email subscribers and helping secure partnerships with firms including Legal & General and a £2 million partnership with Royal Mail.


Unlock Democracy is a democratic pressure group that exists to build a fairer balance of power between citizens and the state. Unlock wanted help to develop a new story to grow public support and challenge the new powers ministers will get through the EU Withdrawal Bill.

This work has seen Outrageous Impact tour the country chatting with people about Brexit. Outrageous Impact have developed a new theory of change and messaging framework. Using this, Unlock are rolling out a new volunteer model to challenge the #GreatBritishPowerGrab.

Campaigning to end rough sleeping.

Outrageous Impact have been working with homeless charity Porchlight. They help vulnerable and isolated people get support with their mental health, education and employment to enable them to find long-term housing.

One of Porchlight’s five-year strategic aims is to become a campaigning organisation. Outrageous Impact taught the charity about the techniques behind successful campaigning and demonstrated how to achieve lasting change for homeless people.

Developing strategy for aid organisation.

Ross Bailey, Advocacy Manager, Islamic Relief UK:

“I worked with Outrageous Impact to create a strategic plan for my External Relations and Advocacy Team. Patrick helped me break down a complex set of possibilities into an actionable set of options.

Patrick ran a two-day workshop with stakeholders across my organisation to help test and design our plan. Feedback from my colleagues was great and they left really bought in. I’d recommend Patrick for anyone looking for support on strategy, planning or design.”


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