My work creates change

Improving laws, lives and profits

I set up and ran this multi-year campaign, based on research with 2,000 stroke survivors and carers. Stroke survivors said they wanted a right to make their best possible recovery but the care they needed was lacking.

This campaign transformed the understanding and care of stroke survivors. Highlights included:

  • Funding and developing new clinical guidelines for the treatment of childhood stroke.
  • Securing a £1 million NHS advertising campaign on mini-stroke.
  • Securing legislative change to the Care Act 2014, enshrining the rights of carers.
  • Raising nearly £3 million in voluntary income.

Facilitating tough discussions on Brexit

Campaign group Unlock Democracy wanted to develop a new story around the relationship between citizen and state in the wake of the UK’s decision to leave the EU. In this engagement I:

  • Developed a robust methodology for hosting tough discussion.
  • Ran focus groups of leave, remain and mixed voters.
  • Developed a new theory of change and messaging framework.
  • Tested a new volunteer model for mobilising Unlock supporters.
  • Worked with a sketch visualiser to communicate complex ideas.


Founding member TEN. The top 1% of global innovators at your fingertips.

Let’s talk

Book a free 30 minute chat

I book meetings on Monday to Wednesdays.

I use Zoom web conferencing and will send you the details.

I look forward to hearing about your work challenges.